By BMW Group
Woodcliff Lake, NJ – BMW has announced substantial enhancements to the 2011 3 Series Coupe and Convertible, including outstanding style updates for 328i and 335i models and a new engine for 335i models. The 2011 3 Series Coupe and Convertible models will go on sale in Spring 2010, and pricing will be announced closer to the on-sale date.

Fundamentally unchanged are each car’s essential attributes of rear-wheel drive (xDrive is available on the Coupe), near-perfect 50-50 weight distribution, remarkably precise steering, and skillfully engineered suspension…all of which conspire to produce the uniquely satisfying driving experience that is quintessentially BMW.

Design. Reflecting the legendary distinction of BMW Coupes and Convertibles
The profile of the BMW 3 Series Coupe and Convertible is instantly recognizable at first glance. Beyond the basic shape of the car and its classic lines, the new design of the headlights, the enhanced depth and detail of the taillights, the interior, and even the exterior mirrors were specifically created for the Coupe and Convertible. These unique design elements reflect the sporty character of the car. The driver who chooses a two-door vehicle desires a car with dynamic looks as well as driving performance. With this in mind, BMW engineers and designers set out to create a unique, unmistakable blend of design features and most importantly, driving pleasure.

It all begins with proportions. The new, long hood powerfully symbolizes BMW’s loyalty to the inherently balanced inline-6 engine. The long wheelbase, short overhangs, the passenger compartment set aft and the low, sleek roofline which seamlessly slopes into the trunk are all characteristics of the BMW Coupe and BMW retractable hardtop Convertible.

Interior: a truly stylish ambiance
The emphasis on individual style, dynamic performance and exclusivity continues within the interior. Here again, the focus is on the driving experience, as announced by the standard leather multifunction steering wheel. Horizontal lines dominate the surfaces on and around the instrument panel which blend with the lines of the center console door panels to give the interior a light but dynamic feel. In true BMW fashion, all operational and informational elements essential to driving are grouped on and around the steering wheel. Climate controls, as well as those for the audio and navigation systems, are within easy reach of the front passenger.

Because the Coupe and Convertible are four-passenger cars, the rear seat passengers are treated to a center console between their individual rear seats which includes individual storage boxes, additional air outlet vents, and footwell lights.

The BMW 3 Series Coupe and Convertible come standard with Dark Burl Walnut wood trim. As a choice, Bamboo Anthracite wood, Light Burl Walnut wood, and Aluminum trim are optional. Like the standard Dark Burl Walnut, these materials appear on the dash, front and rear consoles, doors and rear side panels.

All-new turbocharged engine with Valvetronic for 335i
BMW 3 Series Coupe and Convertible customers have a choice of two inline-6 engines that are the worlds’ finest. The 328i features 230 horsepower while the 335i has 300 horsepower and is the first inline-6 equipped with a single twin-scroll turbocharger, BMW’s Valvetronic throttle-less intake technology, High Precision direct fuel injection, and all-aluminum construction.

The 335i’s new inline-6 engine displaces 3.0-liters and develops maximum output of 300 hp at 5,800 rpm, with peak torque of 300 lb-ft available all the way from 1,200–5,000 rpm. Redline is 7,000 rpm. This is the same level of performance as the previous 3.0-liter twin-turbo inline-6 but with the innovation of twin-scroll technology and the integration of Valvetronic, this new engine is even more fuel efficient.

Historically, BMW engineers were never satisfied with the most often-cited downside to turbocharging: the frustrating “turbo lag” that occurs between the time at which driver presses the accelerator pedal and when the turbocharger develops sufficient rotation to increase power. Turbo lag is usually worse at low engine speeds. Other drawbacks included relatively high fuel consumption and poor emissions output. At the time, turbocharger technology was not a reliable, practical or efficient was to make power. For these and other reasons, BMW put turbocharged gasoline engines on the shelf for more than 20 years.

For the Coupes: Available xDrive intelligent all-wheel drive.
The 2011 BMW 335i xDrive Coupe combines intelligent all-wheel drive with the power of BMW’s new 300-horsepower, turbocharged 3.0-liter inline-6 engine. Likewise, the 2011 BMW 328i xDrive Coupe will impress with its 230-hp, 3.0-liter inline-6 engine featuring magnesium-aluminum construction. On smooth, dry roads BMW’s xDrive gives a sporty, rear-wheel drive feel. But on a wet or snow-covered road, xDrive automatically sends more torque to the axle with more traction. BMW’s xDrive is the most sophisticated and responsive all-wheel drive system on the market today. It has proven its merits, in terms of agility and safety, in the 19 BMW models currently offered with xDrive in the U.S.

For the Convertibles: Sun-Reflective Leather offers cooler seats
BMW is the first carmaker in the world to use sun-reflective technology to mitigate temperatures on leather seating, armrest surfaces, headrests, and gear shifter. The process uses modified color pigments imbedded in the leather during the production process to reflect the infrared radiation of the sun in wavelengths of more than 720 nanometers.

This leather treatment is able to reduce surface temperatures on dark interior colors by up to 20 Celsius degrees (36 Fahrenheit degrees), and also offers advantages on light-colored upholstery, where the heating effect of sunshine is less severe, reducing the surface temperature by as much as 15 Celsius degrees (27 Fahrenheit degrees). All other qualities of the leather remained unchanged.

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