Audi turns to social media for inspiration during 2009 LA Design Challenge
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By Audi
HERNDON, Va.,- Audi today released the final social media video installment documenting behind-the-scenes considerations that shaped its entries in this year’s Los Angeles Design Challenge, a competition associated with the upcoming L.A. Auto Show involving Southern California automotive studios.
As part of the design process, the Audi design team leveraged social media as an interactive forum through which to solicit consumer insights. Using the Audi Facebook page as a central hub, the team was able to engage Audi fans – and regular Facebook users alike – in a variety of ways, including discussion threads, polls and feedback on photos and videos. This resulted in an active conversation between the Audi designers and the consumers they were targeting.
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