Where did the Chevrolet ‘bowtie’ symbol come from?—by Ohioguy9…
Best Answer —by quantumr…
“Tne story explaining origins of the Chevrolet “bowtie” logo holds that while visiting Paris in 1907, General Motors founder William Durant became so intrigued by the pattern of his hotel wall paper that he tore off a sample and tucked it into his wallet. In 1913, he pulled it out to create an emblem for the line of cars bearing the name of race driver Louis Chevrolet, whose name at least sounded French. It is a story too good to doubt. I enjoy envisioning Mr. Durant, whose enthusiasm for assembling car companies created the giant company later wrested from his grasp by a corporate coup, tugging out his wallet from time to time and contemplating the increasingly tattered wallpaper. The graphic device it bore was to be rendered in many ways on millions of vehicles in the years to come, signifying a brand boasting of being, “The heartbeat of America.” Although automotive brands are among the most powerful on the planet, most of them have origins at least as random as Chevrolet’s.”
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