MINI ROCKETMAN production plan Cancelled
in 2011 Geneva Motor Show, MINI unveiled a concept car Rocketman. New car responded well, the voice is also very high volume production. And recently, the overseas media, new car production hopes have been dashed.
MINI ROCKETMAN concept car body approach to avant-garde interpretation of its unique brand of timeless classic features. MINI ROCKETMAN concept car about 3.419 m length, degree of 1.907 m and a height of 1.398 meters. Shorter than the average MINI models.
Although very compact and stylish, but also the attendant problems, including the car’s crash safety, and many other aspects. If the need to continue down this project, MINI will spend a lot of money, returns are not as high.
in the overseas media reports, it is also mentioned for the MINI brand, MINI ROCKETMAN better interpretation of the core concept of the MINI brand, and in the market environment, in addition to considering the brand value of a brand, but also need to consider how the brand long continue.
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