By Volkswagen
Dreieich/Germany, – Innovative, original and practical – thanks to the new headrest hook from Volkswagen Accessories bags and coats are firmly and securely held in place in the car. The idea for this product was born out of the design forum that Volkswagen Accessories regularly organises in collaboration with the design faculty of the Darmstadt University of Applied Sciences. The forum gives young design students a chance to demonstrate their creativity, to get thinking about automotive-specific subjects and to transform these thoughts into concrete product ideas.

“Once again a contribution from the design forum has been able to make the difficult leap from idea to implementation”, Thomas Rath, Managing Director of Volkswagen Accessories, is pleased to announce. “We were captivated by this concept from two budding designers, Boris Innecken and Adrian Waibel, in terms of its design, function and practicality.”

“Snakey” is easily attached to the headrest struts and offers a way to secure bags or items of clothing to either the front or rear side of the front seat. You simply have to remove the headrest, slide “Snakey” over the struts and refit the headrest onto the seat, and your headrest hook is immediately ready for use.

“Snakey” is made of expandable and resilient material and can hold up to two kilograms of weight. Customers have a choice of colours, beige or black, and in 2010 Volkswagen Accessories plans to launch additional colour varieties.

Real-world solutions, not an ivory tower – in the design forum the students work together with Volkswagen product and marketing managers who show them the real requirements of the economic world. For months, paying attention to the finest details, the budding designers develop their concepts and models and present the Volkswagen designers with their visionary accessories. The prototypes are then tested for their feasibility by Volkswagen Accessories. This is how they may soon win themselves a place amongst the Volkswagen Accessories range, and the best students may be offered an internship at Volkswagen Design. The next design forum is expected to take place in 2010.

Volkswagen Zubehör GmbH – About us
Being a subsidiary of Volkswagen AG, Volkswagen Zubehör GmbH develops and markets vehicle accessories for passenger car and commercial vehicle models of Volkswagen worldwide. The scope of the product range comprises more than 8,000 accessory articles in the fields Sport & Design, Wheels & Tyres, Communication, Transport, Comfort & Protection, Service & Maintenance as well as Lifestyle. The company today employs more than 200 employees at three locations in Germany. The main office of Volkswagen Zubehör GmbH is in Dreieich near Frankfurt am Main in Germany.