Volvo Car’s environmental vision: “DRIVe Towards Zero”
Volvo Car’s environmental vision: “DRIVe Towards Zero”
By Volvo Car Corporation
“DRIVe Towards Zero” is Volvo Cars’ vision for developing cars entirely free from harmful exhaust emissions and environment-impacting carbon dioxide.
New steps are being continuously taken to reach that vision. For instance, in 2009 Volvo introduced seven high-efficiency diesel models with very low CO2 emissions. And the company’s ambitious electrification strategy promises that plug-in hybrids will be on the market as early as 2012.
At a time when pressure on the automobile industry is perhaps greater than ever before, there is a sparkling combination of creativity and ambition that is helping the drive towards increasingly efficient cars and the essential phasing-out of fossil fuels. Not least at Volvo. The company continues to prioritise its focus on advanced green technology.
Between the years 2006 and 2014 Volvo will be investing a massive SEK 15 billion in research and development with the aim of reducing the fuel consumption and environmental emissions of its cars.
“We already have a wide range of models with extremely competitive CO2 emissions. It is our aim that by 2020, the average emissions from our models will be 90-100g CO2 per kilometre and that we should lead the market in the environmental field. Electrification is an important part of the paradigm shift to significantly reduce CO2 emissions,” says Paul Gustavsson, Director of Electrification Strategy at Volvo Cars.
Volvo’s environmental dedication dates back to the 1970s and encompasses the car’s entire lifecycle, from design, construction and production to use, servicing and recycling.
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